11 Med Spa Social Media Marketing Ideas That Actually Generate Business

Standing out on social media as a med spa is essential. It is how potential clients are going to both discover you, as well as see the quality of your work.

To help you, we’ve pulled together 11 med spa social media marketing ideas that we think are the most likely to help grow your social media presence in the ever competitive landscape of med spa marketing.

Let’s get into it.

1. Leverage Instagram for Visual Storytelling

Instagram is a visual platform that’s perfect for med spas. High-quality before-and-after photos are a powerful way to showcase your services.

SkinSpirit uses a combination client testimonials and educational content to build a strong online presence and has over 100k followers to show for it!

To Do: Use Instagram Stories and Reels to give followers a behind-the-scenes look at your treatments. Highlight client testimonials, and share short, informative videos on skincare tips. For instance, @SkinSpirit does an excellent job of using Instagram to showcase treatment results and engage with their audience.

Tools to Consider: Adobe Express or Canva for quick, templated content creaiton.

2. Utilize Facebook Ads for Targeted Outreach

Facebook remains one of the most powerful platforms for targeted advertising. With over 2.8 billion users, Facebook Ads can be precisely tailored to reach your ideal clientele based on demographics, interests, and location.

The average click-through rate (CTR) for Facebook ads in the beauty industry is 1.16%, but with effective targeting, you can exceed this benchmark.

-Wordstream

To Do: Create a Facebook Ad campaign that targets local audiences, promoting special offers or new services.

Tools to Consider: Leverage GlowKit as your affordable and effective paid ads experts.

Pro Tip: Focus heavily on retargeting ads towards website visitors and current clients as its typically to win business from those who are already familiar with your brand.

3. Host Interactive Live Sessions on Social Media

Live video gets 3x more engagement than pre-recorded content.

-Sprout Social

Dr. Jason Emer, a dermatologist and cosmetic surgeon, regularly hosts live sessions where he discusses procedures and answers questions from his audience, building trust and engagement to great results.

To Do: Host live Q&A sessions, treatment demos, or virtual consultations. Engage with viewers in real-time to answer their questions and address their concerns.

4. Leverage User-Generated Content (UGC)

User-generated content (UGC) is a powerful tool for building trust and authenticity. Encourage satisfied clients to share their experiences on social media and tag your med spa.

According to Adweek, UGC can lead to a 28% increase in engagement when compared to standard brand posts.

To Do: Create a branded hashtag and encourage clients to use it when posting about their experiences. Check out @LaserAway who is a great example of how med spas can effectively leverage UGC.

Tools to Consider: On your own or with GlowKit’s help, create an audience segment of MVPs (the clients you know love your services). Offer them discounts or product in exchange for content.

Pro Tip: Create a hit list of local influencers you’d be willing to offer discounted services to in exchange for content. Use Instagram’s bookmarking feature to create a custom group of local influencers that fit your target audience as you come across them like so:

5. Run Contests and Giveaways

Contests and giveaways are excellent for boosting engagement and expanding your reach. They also provide a fun way to interact with your audience.

A study by Tailwind found that Instagram accounts that run contests grow their followers 70% faster than those that don’t.

To Do: Run a giveaway on Instagram where participants must follow your account, like a post, and tag a friend to enter.

Check out Beauty Fix MedSpa who frequently runs Instagram giveaways that attract thousands of entries, boosting their follower count and engagement.

6. Create Educational Content with Tutorials

Educational content not only engages your audience but also positions your med spa as an authority in the industry.

To Do: Create tutorials on topics such as "How to Maintain Results After a Chemical Peel" or "Understanding the Benefits of Microneedling." Post these as videos or detailed blog posts linked to your social media. Check out @CienegaMedSpa who is a shining example of how to do this right.

7. Utilize Influencer Marketing

Influencer marketing is particularly effective in the beauty and wellness industry. Partner with local influencers who align with your brand and have a following that matches your target demographic.

According to Influencer Marketing Hub, businesses make $5.20 for every $1 spent on influencer marketing.

To Do: Offer influencers a complimentary treatment in exchange for a review or social media post. Ensure the partnership feels authentic and the influencer genuinely supports your services. Check out @BeautyLabandLaser who appear to have generated a lot of business with this tactic.

8. Post Client Testimonials and Success Stories

Client testimonials are one of the most effective forms of social proof. Posting these on your social media accounts can help build trust with potential clients.

92% of people trust recommendations from individuals over brands, making testimonials incredibly powerful.

-Nielsen

To Do: Share before-and-after photos along with a short testimonial. Ensure you have the client’s consent before posting. @BeverlyHillsMD regularly shares client testimonials and success stories, enhancing their credibility.

9. Optimize Your Posting Schedule

When and how often you post can significantly impact your social media success. Use analytics tools to determine when your audience is most active. For example:

The best times to post on Instagram for health and wellness businesses are Wednesdays at 10 AM and Fridays at 11 AM.

-Sprout Social

To Do: Use tools like Hootsuite or Buffer to schedule posts during peak engagement times. @TheThingsWeDo effectively times their posts to align with peak activity, increasing their reach and engagement. Ideal posting times will vary by location and your audience.

10. Run Targeted Ads on Pinterest

Pinterest is often overlooked, but it’s an excellent platform for med spas, especially for showcasing aesthetic results and skincare tips.

83% of weekly Pinterest users have made a purchase based on content they saw from brands on Pinterest.

To Do: Create visually appealing pins that link back to your website or booking page. Use Pinterest Ads to target users interested in beauty and wellness.

11. Engage with Your Audience Through Polls and Quizzes

Interactive content like polls and quizzes can boost engagement and provide valuable insights into your audience’s preferences.

According to BuzzSumo, interactive content generates 2x more conversions than passive content.

To Do: Use Instagram Stories or Facebook Polls to ask questions about what treatments your audience is interested in or to gauge their skincare concerns. Check out @NurseJamieLA who frequently uses polls and quizzes to engage with her audience and gather insights for an idea on how to do this effectively.