7 Not so Basic Med Spa Marketing Ideas

Cutting through the noise requires more than just offering premium services. You need a strategic approach to marketing that not only attracts new clients but also builds lasting relationships with existing ones.

Whether you're just starting or looking to scale, here are seven data-backed, med spa marketing ideas that will help you drive growth and increase your ROI.

1. Leverage Hyper-Local SEO to Dominate Your Area

For med spas, local visibility is everything.

BrightLocal’s 2023 Local Consumer Review Survey found that 87% of consumers read online reviews for local businesses, with 48% of them trusting those reviews as much as personal recommendations.

This is where hyper-local SEO can make a significant impact.

To Do: Optimize your Google My Business profile with up-to-date contact information, photos, and client reviews. Ensure your business appears in local search results by targeting keywords specific to your location, such as “med spa in [Your City]” or “best Botox near [Your City].”

Pro Tip: Regularly update your Google My Business profile with new photos of your facility, and post special offers or events. This can help improve your ranking on local search results, driving more organic traffic to your site. Or, lean on a team of GlowKit experts to do it for you.

2. Utilize Client Retargeting with Advanced Analytics

Retargeting ads are a powerful tool for med spas, especially when combined with advanced analytics.

According to AdRoll, website visitors who are retargeted with display ads are 70% more likely to convert.

By tracking client behavior on your website and using this data to retarget them with personalized ads, you can significantly boost your conversion rates.

To Do: Set up Facebook Pixel or Google Analytics on your website to track visitor behavior. Use this data to create retargeting campaigns on social media platforms and Google Ads that feature services the client previously viewed or showed interest in.

Pro Tip: Combine retargeting with special offers or discounts to encourage clients to book a service they were considering. For instance, if someone visits the Botox page on your site, retarget them with a limited-time discount ad for Botox treatments.

3. Implement Referral Programs to Boost Word-of-Mouth Marketing

Word-of-mouth is one of the most powerful forms of marketing, especially in the beauty and wellness industry.

Nielsen reports that 92% of consumers trust recommendations from friends and family over any other form of advertising.

To Do: Create a referral program that rewards existing clients for bringing in new clients. This could be a discount on their next service or a complimentary add-on treatment. Ensure that your referral program is easy to understand and promote it through email newsletters, social media, and in-clinic signage.

Pro Tip: Use automation tools like Yotpo to manage your referral program, track referrals, and automatically apply rewards to client accounts. This simplifies the process for both your staff and clients.

4. Capitalize on Email Marketing with Segmented Campaigns

Email marketing continues to be one of the highest-ROI channels for businesses.

Campaign Monitor notes that segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns. For med spas, segmentation can be based on client demographics, service preferences, or booking history.

To Do: Segment your email list by factors like client age, past treatments, and frequency of visits. Create personalized campaigns that target each segment with relevant offers, tips, and reminders for follow-up treatments.

Pro Tip: Incorporate dynamic content in your emails that changes based on the recipient’s past interactions with your brand. For example, if a client regularly books facial treatments, send them targeted emails about new skincare products or services that complement their routine. OR, lean on the GlowKit team to help you automate and craf personalized campaigns that lead to real sales.

5. Invest in Video Marketing to Educate and Engage

Video content is a powerful tool for med spas, offering a way to educate clients about your services and build trust.

Wyzowl’s 2023 Video Marketing Statistics report that 86% of businesses use video as a marketing tool, and 93% of marketers say video has helped increase user understanding of their product or service.

To Do: Create educational videos that explain the benefits of your most popular treatments, such as Botox, laser hair removal, or chemical peels. Use real client testimonials to build credibility and showcase the results of your treatments.

Pro Tip: Post these videos on your website, social media platforms, and YouTube channel. Use targeted ads to promote them to potential clients in your local area.

6. Host Educational Webinars to Attract and Convert Leads

Webinars are a fantastic way to educate potential clients about your services while positioning your med spa as an authority in the industry. These don’t have to be stuffy corporate-like webinars, or even called webinars for that matter. Facebook, IG and TikTok live can all be used as webinars but in a more casual format.

To Do: Organize webinars that focus on topics of interest to your target audience, such as "Understanding the Benefits of Microneedling" or "The Science Behind Laser Hair Removal." Invite participants to ask questions in real-time, and offer a special discount to those who attend.

Pro Tip: Record your webinars and make them available on-demand. Use them as lead magnets on your website or in follow-up email campaigns.

7. Leverage Influencer Partnerships to Expand Your Reach

Influencer marketing is particularly effective in the beauty and wellness industry.

According to Influencer Marketing Hub’s 2023 report, businesses make $5.20 for every $1 spent on influencer marketing, making it one of the most cost-effective marketing strategies available.

To Do: Identify local influencers or micro-influencers who align with your brand values and have an engaged following that matches your target demographic. Partner with them for giveaways, product reviews, or sponsored posts that showcase your services.

Pro Tip: Offer influencers exclusive promo codes to share with their followers, which you can track to measure the ROI of your campaigns.

Conclusion

Implementing these med spa marketing ideas can significantly impact your practice’s growth, helping you attract new clients and retain existing ones. By leveraging tools like local SEO, retargeting ads, referral programs, segmented email campaigns, video marketing, webinars, and influencer partnerships, you can create a comprehensive strategy that delivers measurable results.

Whether you need help for one off engagements from time to time, or you need long term assistance—GlowKit can help you with all of these incredibly powerful marketing tactics.